Concept, copywriting, merchandising, and design. There are a lot of aspects that have to come together to make an effective retail email campaign. Here is a (tiny) selection of the marketing emails I have created.
I created the concept and look for Gardner-White's 2016 Cyber Monday campaign. There were matching webpages and other support graphics made in this style as well. The coins were animated and spun like they do in old school video games.
A sampling of animated advertising assets I have created for use in promotional email campaigns, webpages, and other forms of digital marketing. I wanted to continue the alliteration at the beginning of that sentence more, but it started to lose control there and decided to quit while I was ahead.
I created the branding and assets for this special promotion for Gardner-White Furniture. This video was used on the website, email, advertising on Facebook, and other various locations to promote the sale.
Typographic Animation: Heather Hansma
Balloon Animation: iStock
Animation based on print media by Jeanette Losey. Used in digital marketing on website, email campaigns, and Facebook advertising.
Art Director: Jeanette Losey
Animation: Heather Hansma